The main challenge faced by industry leaders and activists in many parts of the world, including in our country, is the significant gap between research activities and industrial challenges, with so much cost and energy annually spent on research processes that do not generate significant profits for the affiliate industry or does not find a way for entering the market. In this regard, identifying gaps and linking the activities of researchers to the challenges that industries face is a great help in guiding these activities to the path of using available facilities and budgets efficiently. On the other hand, most companies and industry leaders need to make a change at certain points in their business process and focus toward white spaces, taking into account market needs that current businesses are unable to meet. For instance, major incorporations such as Intel and IBM were out of the Dram and PC business at the right time, or the BlackBerry (RIM) company that expanded its business into tablets, and Virgin, which expanded its brand into insurance and banking.
In fact, white spaces are unproductive opportunities outside the scope of current companies that can generate credit, economic profitability, and create new markets for them, which can be unveiled with a different approach in analyzing each technology/industry value chain. These zones, known as white zones or whitespace, allow technology owners to sell their products exclusively.
Experts at Avinnotech, relying on their specialized knowledge and research experience, interacting with researchers and craftsmen, as well as continuously studying emerging and advanced technologies, are able to help their clients identify these opportunities and whitespaces.